What are the criteria for choosing an SEO agency?

Natural referencing is a technique for optimising a web page on search engines. To do this, it is imperative to set up a publication strategy on your various sites. The best way to do this is to use an agency specialising in SEO and website optimisation. Here are some criteria to consider when choosing an agency.

Awareness and experience

An SEO agency is above all a company with a good reputation. To make your choice, start by checking the agency's experience and professionalism. It is not a question of making a hasty choice. You should make sure that the agency has already been established for a few years.

Furthermore, an SEO agency should have a good reputation in the market. You can see more about them on their website. Don't hesitate to make an appointment with them and ask your colleagues for their opinion.

Professionalism and referencing

Before entrusting your sites to an agency, it is important that this agency has a good positioning on the search engines (Google, Bing, Yahoo). Put the agency's name in the search bar of the best search engines and analyse their positioning. A good SEO agency should have a very user-friendly website. Take a look at their website or platform.

Moreover, an SEO agency is full of professionals in the field. There must be SEO consultants, netlinking experts and even copywriters.

Quality of the links

To do a netlinking campaign, you must have quality links and satisfactory metrics. To make your choice, start by asking for a complete quote and a list of sites to choose your links.

Finally, an SEO agency's blog should have well-optimised articles on specific keywords. Don't forget to do a price comparison from one agency to another. This will allow you to exceed your budget.